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Nicholas Bolwell
The Colour Company
The challenge given by the Colour Company was to launch a high fashion e-commerce makeup platform targeting generation Z. Here the idea of changing the way that consumers shopped was a target and the soulution as displayed in the presentation was to shop various make up looks by mood rather than by the individual products and by making use of Uber to tackle the distribution side of e-commerce. Creating a launch brand and rangewas the second challenge .
The brand that was launched was called LAM (Look At Me) and was all about standing out in your life by making the use of extravegant and bold colours.
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A tour of the website that was created for the Colour Company Brief.
This was a video put together to show how the products from the distract e-commerce website could be delivered to those who have bought items off the site. this was seen as a relevant and smart way to overcome some of the distribution issues in South Africa and provide consumers with quick satisfaction regarding product delivery.
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